According to eMarketer, 2010 will “mark the first time marketers put more money into online advertising than newspapers.”
Although 2010 marks the first time online spending has surpasses newspaper spending, the industry trend suggests more and more of advertising budgets will be spent online.
In the United States, marketers will spend US$25.7-billion on newspaper advertising in 2010 — which includes both print and online editions — a drop of 6.6% over 2009. For print newspapers, spending will fall to just $22.9-billion.
At the same time, U.S. online ad spending is expected to jump to $25.8-billion by the end of 2010, a 13.9% jump over 2009.
According to eMarketer, print newspaper spending has already been cut in half since 2006, whereas total US online ad spending will continue double-digit growth through 2014, when it will surpass $40 billion.